Tag Archives: Unique Value Proposition

Customize Your Linkedin Profile To Grow Your Network

The Immediate Benefits of a Custom LinkedIn Profile

As a Job seeker, you may ask, is it important to have a LinkedIn profile?  The answer is YES!


Who uses LinkedIn?

Most business professional are on LinkedIn: the average LinkedIn user is in their early 40s, earning more than $100,000.  Almost every CEO from every Fortune 500.  There are more than 300 million users on LinkedIn.


Why use LinkedIn?

LinkedIn is a goldmine of information.  It is the #1 professional network for business professionals. LinkedIn is all about business networking.


What are the Benefits of a LinkedIn profile?  

Creating a LinkedIn profile gives you the opportunity to market yourself.

In today’s economy, tech savvy recruiters and company leaders are directly sourcing and mining for candidates based on keywords, industry, niche subject matter expertise and education.

Creating and updating your LinkedIn profile puts you in the driver’s seat. It gives you the opportunity to proactively market yourself.  You can make a positive and significant impact on your job search by strategically creating and updating your LinkedIn profile to bridge the gap between where you are today and where you want to be in the future.

With the avalanche of social media platforms job seekers are bombarded with messages about “personal brand.”

What does it mean to you?
Think of it this way, your job search is like a sales situation, whereby you are your product.  In the MGM Solutions ten step strategic job search strategy, one of the steps is to define a Personal Brand.  

A Career Coach works with you to create, practice and refine your own personal Unique Value Proposition (UVP).  When you apply branding strategies to your LinkedIn profile, you elevate your profile by incorporating key words that brand you and make it easier for interested parties to find you.


Who better to market you, then you?  

In your quest for your perfect next career opportunity, you know who you are.  You know what you have done in your past jobs. You know what you hope to accomplish.

When you create a LinkedIn profile you can convert your goals into keywords to brand yourself. You can include and share the type of tasks, functions and projects you love.  

You can showcase your strengths.   You can also strategically weed out past work experience to downplay past experience that is not relevant to the career role you want in your future.


Who chooses your headline title?  

Every communication you generate on LinkedIn will have a professional headline attached to it.  So choose wisely.  Don’t use your job title as your headline. You are NOT Your J-o-b.  So tell the world who you are really.

Another benefit to creating a LinkedIn profile is that you can choose your own headline. You can take the opportunity to add in your specialty, your niche and a dash of personality.


When you consider that LinkedIn has more than 300+Mil contacts you will come to realize that LinkedIn is a “goldmine” of information.  LinkedIn is your own personal “digital rolodex.”   All the phone numbers, email addresses, background information, educational data and professional profiles of the people you need to reach, at your fingertips.


By leveraging the features of networking through connections, you can leverage the power of LinkedIn is a critical resource in your job search process.

If you have question or comments about LinkedIn profiles leave them below and I will get back to them ASAP.